Summary - Tales of the Cocktail 2026

Tales of the Cocktail Foundation is a non-profit organization dedicated to empowering the global hospitality industry through education, advocacy, and community support. As the world’s leading spirits education platform, the Foundation provides year-round programs and initiatives that foster professional growth and drive meaningful change. Each July, the industry gathers in New Orleans, the beating heart of cocktail culture and hospitality, for a one-of-a-kind conference that blends education, networking, and celebration like no other. Guided by its core pillars—Educate, Advance, and Support—the Foundation’s impact extends far beyond the U.S., reaching professionals and communities around the world.

Tales of the Cocktail is annually hosted in our beloved city of New Orleans, the cocktail and culinary capital of the world! The conference is a chance to discover New Orleans through the many venues our RSVP Events take place at by our sponsors in every corner of the city day and night. From dive bars and cocktail lounges to courtyards and unique party venues, you are invited to explore the city while discovering the latest and greatest advancements in the drinks industry.

The Conference is headquartered at the iconic hotel, The Ritz-Carlton, New Orleans, where you can find Registration, Seminars, Bars, the Beyond the Bar Lounge, and Tasting Rooms throughout the conference floors. A room block has also been reserved at the hotel for attendees at a special rate.

While enjoying everything our conference's lineup has to offer, we hope you'll also take the time to explore the many restaurants and small businesses that make New Orleans the most unique city in the world!